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Legal Site Content
Information/Court News |
2013/09/03 09:44
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One of the most overlooked aspect of legal website search engine optimization is the actual content of the website. That is because many SEO experts are so caught up in the technical side of search engine optimization that they forget that SEO is just one aspect of search engine marketing for lawyers. That is, while it's absolutely essential to have a website that's well designed for the search engines, it is the actual human beings that perform the searches and land on your website that are going to actually pay for your legal services. So having high quality legal content for your website is of utmost importance for not only the search engines, but also for your potential clients.
The search engines are becoming better and better at assessing the relevance of the web content out there. Their job is to provide the best results possible when people perform searches and with the number of spam sites out there with useless content, there has been a strong effort on the part of search engines to filter these out and only rank highly those sites that provide excellent content with the useful information that people are actually looking for. That is why it's more important than ever that you have excellent content on your website, which requires the expertise of an expert who can produce quality content that is specific to your field of legal practice.
Search engine-friendly content not only helps your potential law firm clients find you, but it also helps the search engines assess what your website is all about. The search engines rank websites based on a complex algorithm that attempts to assess how targeted your website is to the various search queries people are submitting into their search engines. If your website relates to those search terms and is highly relevant, then you will rank more highly. So the content of your website, first and foremost, needs to contain a reasonable amount of keywords naturally distributed throughout in order to show the search engines that your website is a good match for the search queries they're getting relating to your law firm's legal specialty.
Content not only includes the text of each page on your website, but also the titles of your pages and the meta data for your website as a whole. This can require the expertise of an SEO specialist, but it is worth the effort. The titles of your web pages as well as your meta data has a great impact on how the search engines read your website and in turn determine its level of quality and relevance.
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Content
Information/Court News |
2013/09/03 09:44
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One thing that's important to remember in the process of planning and executing your law firm search engine marketing campaign is the actual purpose of a search engine to begin with. Google's whole goal is to provide the people coming to their site with the best responses to their queries that they possibly can. They pride themselves on offering the best answers to people's questions. Now if you're a DUI lawyer from San Francisco, don't you want to be the #1 response to the query, "DUI lawyer in San Fransisco?"
One of the best ways to boost yourself to the top of the rankings for your particular keywords is to strategically develop your website content. After all, what Google really wants to provide people is a highly relevant and high quality set of websites in response to those queries they get. So actually, one of the most important things to do when developing your website is simply having excellent content that is written well not just for your visitors but for the search engines. Too many SEO experts get caught up in the meta data, coding and web design and forget that the bulk of any website is actually the content on it.
Most search results listings contain websites at the top that have consistently good writing and quality content. There are a few key metrics that make up "quality" content as well. First of all, Google wants to see websites that are updated relatively frequently. That is because people online today demand more and more the freshest and most up-to-date information. People no longer want to visit a website that has sat stagnant for years. They want to visit blogs, news websites, social bookmarking and social networking sites, and other websites that provide them with fresh content that answers their questions with the most relevant information. For that reason, it is increasingly important that you refresh the content on your website so that Google comes back around your website to index it again and give it a new boost in the search rankings.
In addition, the spelling and grammar of all your content should be perfect as it has been proven that your ranking correlates the lack of errors in your content. It is impossible to know whether Google does this themselves or whether it's that having poor writing results in fewer links back to your site which is then seen by Google as a lack of authority in your field. But the fact remains that it's an important parameter that should not be ignored.
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Why You Need SEO
Information/News |
2013/09/03 09:43
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It is estimated today that over 80% of people in the market for products or services start their search using a search engine online. Considering how huge that audience is and how competitive the market is becoming, it's almost impossible to justify not harnessing the power of search engine optimization to grow your business both online and off. If you imagine your competitors coming out on top of you, how will you gain even a fraction of their clientele without a website that can compete with theirs online? Do a search for your area of law practice and your geographical location and see what comes up in the search engines. Can you find your website? What do your competitors look like? There are several reasons search engine marketing for law firms is crucial in today's market.
First of all, when compared with traditional forms of advertising and marketing, search engine optimization can be seen as a long-term strategy that brings in highly targeted traffic with high conversion rates that ends up amounting to an incredibly high return on investment. That is because optimizing your website for the search engines will continually bring you new leads for the entire life of your website. There is not such form of traditional advertising that mimics that level of return. A print ad, for example, would appear to a small audience for a very limited amount of time and then the campaign would end immediately with no lasting effects. Optimizing your website is a lasting investment with a huge impact.
In addition, search engine optimization can be much more targeted, resulting in high conversion rates. For example, if you are a DUI lawyer with a practice in Chicago, imagine how perfectly matched you are for someone who goes to Google and types the search phrase, "DUI lawyer in Chicago." If your website appears at the top of the search engine rankings for a phrase like that, you will bring in traffic that is looking for exactly what it is you have to offer. Now if you get the top spots in the search results list, the number of visitors to your website will skyrocket, which will of course cause your law firm's business to grow rapidly. |
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Importance of SEO
Information/News |
2013/09/03 09:41
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With more and more business, including law firms, building a presence on the internet, it's becoming increasingly more important to have a strong website that serves not only to act as a first impression to your potential clients, but also to serve as a medium, directing clients to your firm in search of your services. The difficult thing these days is that many large, established law firms already seem to pull all the clients in a particular niche. But thanks to lawyer website SEO, it is possible to bring your website up in the rankings so it dominates your particular niche including both the type of law you practice as well as where you're located geographically.
Imagine what it would look like to your potential clients to see your law firm's website in the top ranking positions in the search engines when they submit a search query in the hopes of finding an attorney to represent them. You can literally target the exact people who would be looking for what you have to offer using your website. That means that you will have high conversion rates as only the best traffic will filter to your site.
In addition, optimizing your website for the search engines helps to build your law firm's reputation. When you're listed as a top result, your firm appears to provide the best content and have the best services available. There are tons of websites out there representing thousands and thousands of law firms specializing in exactly what you do. By boosting your website's rankings, you will effectively beat out all that competition and when your potential clients visit your site, they'll already have a positive impression of you and your firm.
Because SEO involves a lot of strategic web development but doesn't have to cost as much as traditional advertising, the return on investment is extremely high. Plus, traditional advertising doesn't give you the same reputation boost that search engine marketing does. There is inherent value in ranking highly in the search engines for this reason, making it the wisest investment you could make for your business. |
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